Communication is vital to any organization. How will stakeholders know an organization exists if they are not communicating effectively? Graduate Memphis is not engaging their audience effectively which results in the publics overall unawareness of their organization.
Graduate Memphis is a free service center that provides resources for adults who are seeking to return to or complete a post-secondary degree or program. Graduate Memphis provides resources including scholarship resources, advising and career counseling. They also partner with several local universities and organizations to assist with any schedule or budget.
Our research report seeks to gauge the level of awareness of adults in the Mid-South about the resources available to seek post-secondary education, specifically Graduate Memphis. This report also analyzes their social media presence and provides secondary research from two similar nonprofit organizations. By analyzing two competitors’ social media accounts, we can see how Graduate Memphis can craft their social media content to better engage users and to bring more awareness to their mission and overall organization.