Graduate Memphis is a completely free resource that helps Memphis-area adults in obtaining a post-secondary education. They are poised to be of assistance to over 200,000 adults in the region, be a leading organization in this sector, receive community and financial support and be the focus of media attention -if only more people knew about it.
Graduate Memphis does not effectively communicate their mission with their key publics, resulting in an overall unawareness of the organization. Even with increased awareness, they still face the challenge of life circumstances, such as jobs and family, of potential clients that stand in the way of attending school.
This book contains a campaign plan to help Graduate Memphis become the lead organization in Memphis and surrounding areas assisting adults who wish to begin or complete a post-secondary education. It tackles the immediate need to raise awareness, addresses the underlying issue of client impediments, and works towards the final goal. The tagline “Educate the Great” unites key messages and ideas.